The ads are effective and intriguing: attractive, energetic, articulate Mormons sharing what makes them so interestingly, so uniquely and so memorably “a Mormon.”
But these ubiquitous ads are also drastically misleading. Come to one of our meetinghouses on any given Sunday and you’d be hard-pressed to find a group of faithful like those represented in the “And I’m a Mormon” advertising blitz.
Sadly, as a whole we are far less interesting than what the ads have masterfully conveyed. Generally speaking, we are collectively a boring people. We might try to mix it up — sometimes serving ethnic fare at our ward dinners or altering the tempo of a hymn, but for the most part, as a group, we are steadfast, obedient, charitable, fertile and a bit dull.