Mormon-Baiting Pastor's New Fame Should Help Him Sell Books

When Pastor Robert Jeffress of Dallas’ First Baptist Church stormed into the Values Voter Summit on October 7 and announced to a scrum of reporters that Mormonism was a “cult” and that voting for Mitt Romney meant giving “credibility to a cult,” was he:

A. On a mission from God to defeat an unorthodox strand of Christianity?

B. On a mission from Rick Perry to defeat Mitt Romney?


C. On a mission to pump up his own media profile in advance of the publication of his new book?

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