Learn more about how "essentialism" applies to so much more than just business.
Greg McKeown has spoken to some of the most successful companies in the world, including Apple, Google and Facebook. He is the author of a New York Times Best-Seller. He recently appeared on "The Steve Harvey Show." He's also a Mormon bishop.
McKeown writes and teaches the concepts found in his book "Essentialism," which encourages business professionals to determine what is essential in life, eliminate the non-essential and make execution of the essential as effortless as possible.
Simply reading that sentence may cause anxiety for those who struggle to identify a life mission or priority. But McKeown would tell you that's not a bad thing. In fact, he's a self-described "lost" soul.
“That’s my life every day,” he said. “I think that in a sense there are only two kinds of people in the world. There are people who are lost and then there are people who know they are lost, and you need to be in the second category because as soon as you know you are lost, you are not lost anymore because you know what to do.”