Mormon Tabernacle Choir successfully taps into new market

Pairing with popular artists has broadened the appeal of the Mormon Tabernacle Choir and helped push its music to the top of the classical music charts in 2010.

Three years after its first No. 1 hit, the Mormon Tabernacle Choir had two albums reach the top of Billboard's Classical Albums chart, and a third album peaked at No. 2.

The choir and the Orchestra at Temple Square are ranked in the top 10 of Billboard's year-end Classical Artists chart, with Mack Wilberg, a composer and the choir's music director, following close behind.

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