Is there such a thing as a "Mormon face?" The LDS ad campaign, "I'm a Mormon," seems to think so. A Mormon face may come in a variety of shapes, sizes and colors, but it's always fresh, alert, trusting and warm. Just as President Gordon B. Hinckley said the LDS "brand," if you will, could be found in the lives of those who belong to it, the "public face" of Mormonism shows up in the visage of each individual member.
Years ago, when I was a missionary, some mornings we'd set out looking for Mormon faces — faces that didn't yet know they were members of The Church of Jesus Christ of Latter-day Saints. We'd ride the buses and walk the streets, telling folks they looked like Mormons.