For Kris MacDonald and for most auto dealerships in Utah, the most productive source of sales prospects is a local Internet shopping site owned by the Mormon Church. Business from KSL.com accounts for half of all used-vehicle sales made at Murdock Automotive Group's two largest Hyundai stores near Salt Lake City, said MacDonald, the stores' Internet sales director. The site also accounts for 20 percent of new-vehicle sales.
"We get a crazy amount of traffic from them," MacDonald said of KSL.com.