For Scott Barrick, general manager of the Tabernacle Choir at Temple Square, it came as no surprise to see Salt Lake City and Provo as top Spotify listener locations for the Choir’s new recording of the Star Wars song, “Duel of the Fates.” What was surprising were some of the other locations topping the list: Instanbul, Taipei, London, New York City, Madrid, and Sydney.
Deseret News reported on how the Choir’s new Star Wars song is resonating with some of its target audiences.
“Our strategy since we launched our YouTube channel in 2012 was to go after a younger, more international audience,” Barrick told Deseret News. “And this ‘Duel of the Fates’ has nailed that.”
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According to Barrick, the choir anticipates similar results with their new EP, When You Believe: A Night at the Movies, released Friday, May 22. Other songs on the EP are from movies like Avengers: Endgame, O Brother, Where Art Thou?, Frozen, and The Prince of Egypt. The choir's goals with these popular songs is to inspire listeners and to resonate with new demographics.
“With this EP, the one thing that was of prime importance was that the music had to be inspirational and it had to be faith-promoting,” choir director Mack Wilberg said. “Both ‘Star Wars’ and ‘Avengers’ are about overcoming darkness, darkness to light. . . . The music has to have an integrity about it.”
READ THE REST OF THE STORY AT Deseret News.
Lead image: Spenser Heaps, Deseret News
The Tabernacle Choir and Orchestra at Temple Square present a collection of beloved songs from the silver screen. Celebrating uplifting melodies, positive stories, and the inspiring imagination of great filmmakers in recent years, the 360-member Choir and full Orchestra breathe new life into these arrangements like nobody else can. Available now at DeseretBook.com.