Does the LDS Church's official response to Bloomberg Businessweek's recent story on Mormon finances signal a new approach to public outreach by the church that has a reputation for being nice? Or, as comic Jon Stewart might say, "No more Mr. Nice Mormon."
The reaction to the Businessweek story — particularly the magazine's cover illustration that parodied a C.C.A. Christensen drawing of Joseph Smith and Oliver Cowdery receiving the Aaronic Priesthood from John the Baptist, was swift and pointed.