Now that church has built downtown housing, will they come?

The LDS Church has completed all of the 425 condominiums that will be part of its City Creek project when it opens next year. Now the tough part: Getting people to buy them.

The downtown Salt Lake City condos arguably present the most difficult marketing challenge in the massive mixed-use development, given the continued downturn in the residential market. Since construction on the retail-residential-office project began in late 2008, Utah’s economy has deteriorated, and a booming real-estate market has given way to one plagued by falling prices and foreclosures.

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