They were inspired by unpleasant dating experiences, Fast Sunday breath, temple worker and missionary bad breath—and even Willy Wonka’s EverlastingGobstopper—a candy that would last forever.
What they created was a baby aspirin-sized, 2+-hour time-release breath mint called “ForeverMints.”
You put the tiny ForeverMint in your mouth. It turns to a soft gel that adheres to your upper gum line. They claim it takes over two hours to dissolve.
As it dissolves, it continuously releases all natural peppermint flavoring and contains a sweetener that kills the germs that cause bad breath, plaque and cavities.
They even claim their patent-pending "mint micro dot" takes up to 8 hours to dissolve at night so you wake up in the morning with "fresh, kissable breath—ideal for honeymooners and newlyweds."
What they (LDS doctors Douglas Pratt—a doctor of pharmacy from UCSF with experience in time-release research—and Greggory DeVore—a Yale University-educated medical doctor) developed could revolutionize the multi-billion dollar-a- year breath freshening industry (candy mints, gums, sprays, and mouthwashes).
"What all of these traditional breath freshening products have in common," explains Dr. Pratt, "is they only last for a few minutes and, in most cases, only temporarily mask the problem. What is needed is a multi-hour solution that gets to the root of the problem."
"The most popular breath mint on the market today is the Altoid," adds Dr. DeVore. "It lasts, on average, only 3 minutes.”
The doctors claim you would have to consume up to 40 Altoids to get the same breath freshening duration of one 2+ hour slow-dissolve ForeverMints micro dot.
“When people ask me to explain the invention," says Dr. Pratt, "I try to put it in terms everyone can relate to. I say it's a tiny breath mint that's one-third the size of a Tic-Tac and is equal to 40 Altoids in duration."
The $29.95 price tag for a month's supply of 100 ForeverMints might seem a bit expensive at first. But when you compare it to what you pay for other breath fresheners, Dr. DeVore claims it's a bargain:
"To get the equivalent duration of a bottle of 100 ForeverMints, you'd have to buy up to 60 Altoid containers, consume over 4,000 Altoids and spend up to $120."
"Adding to the bargain,” says Dr. Pratt, "is the fact that ForeverMints are good for you. ForeverMints’ ingredients have been proven to kill the germs that cause bad breath while promoting a positive oral health environment—fighting plaque, tooth decay, stimulating salivation for “dry mouth,” strengthening and even whitening teeth."
“It’s truly a major breakthrough that has the breath freshener market on its heels,” concludes Dr. Pratt.
In the 1971 “Willy Wonka & the Chocolate Factory” movie, Willie Wonka's arch nemesis, Slugsworth, feared Wonka's Everlasting Gobstopper would entirely ruin his business.
Will ForeverMints pose the same competitive challenge to the breath freshening industry? Only time (duration) will tell.