In October 1998, President Gordon B. Hinckley spoke in the priesthood session of general conference of how volatile markets can be and to get out of debt.
Sheri Dew's father, who didn't like debt, called her that night and told her to take a look at the article.
In talking with a friend, they discussed the talk and what to do to get out of debt.
"My accountant said it was the dumbest thing that I could do," said Dew, CEO of Deseret Book, during her BYU Campus Education Week presentation on Friday, Aug. 20, in the Marriott Center.
Listen to the accountant or follow the prophet?
She and her friend, almost competitively, worked independently to pay off their debts. They did within a week of each other.
A decade later, in October 2008, the economy fell into a recession, and "it affected deeply the company I am leading and still does."