While making instant contact is the norm in Westernized society, it doesn't change the fact that what was once vocalized conversation has now been integrated into routine, digitized multitasking.
It doesn't change the fact that we're retreating farther and farther behind our technological barriers.
It might not be a conscious thing. Sometimes we hear our phones ringing and we ignore it, thinking, "Who has time to talk right now?" We'll text whoever it is back in a minute, no big deal.
But that's not always the case when it comes to texting. Sometimes we forget there is still a line between "no big deal" and plain old bad manners.