When TV runs the family

A recent article in the Wall Street Journal caught my eye. The story is about how TV stations are trying harder to target an important demographic: the preschooler. This is a key group of viewers, not just because there are a lot of them but because of the amount of TV they consume.

Here's the stat, according to the article: "Preschoolers aged 2 to 5 spend an average of more than 32 hours in front of a TV screen each week, according to Nielsen."

That's more than four hours per day.


The article went on to say that the various preschool stations, Nickelodeon and Disney among them, are trying to accommodate parents' wishes for what they want for their children. When polled five to 10 years ago, parents said they wanted preschoolers to be intellectually stimulated. Now, they say the number one thing they want is for kids to be happy.

Read the rest of this story at deseretnews.com
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