And it goes beyond the romantic notions of happily ever after.
How about healthily, wealthily ever after?
Married people have higher levels of physical, emotional and cognitive health, along with greater earning potential, a sociologist told a group at BYU last week.
Linda Waite, a professor of sociology from the University of Chicago, provided hard data for the often emotionally fueled arguments in favor of traditional marriage at the sixth annual Marjorie Pay Hinckley Lecture.
"What I argue, and in my view, the research evidence supports, is that marriage itself changes people's choices," Waite said.
When their choices change, their behavior changes, which results in greater health.
"(Using the) most basic fundamental health indicator, it's very clear that married people are advantaged," she said, showing a graph with life-expectancy lines for men and women that were higher for married individuals than their single, widowed or divorced counterparts.
And this refers to traditional marriages, she said, not cohabitation, marriage-like arrangements or alternatives to marriage.