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LDS Church buys ad space in 'Book of Mormon' musical playbill

If you're going to see the musical, you should also read the book.

That's the message of a new advertising campaign being launched by The Church of Jesus Christ of Latter-day Saints — a campaign one nationally recognized public relations expert praised for being "bold" and "savvy."

The Los Angeles Times reported Thursday that the LDS Church has purchased ads promoting the actual Book of Mormon in the playbill for the Los Angeles production of "The Book of Mormon" musical.

Read the rest of this story at deseretnews.com