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Mormon Media Observer: A look at the media's use of 'cult' in LDS coverage

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Quick. Don't think of a pink, squishy, seven-foot octopus.

Really. Don't think of an octopus.

It's impossible, really, to not think of an octopus when you read such sentences.

That's one of the insights into scholar Frank Luntz's book called "Don't Think of an Elephant!"

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