It's the 10-year anniversary of the Mormon Tabernacle Choir's first launch into cyberspace, and the church has completed its first major upgrade to the Choir's website. The site has a host of new features and takes advantage of several technological advancements. It brings a crisper, more engaging experience right to fans' fingertips. Take a peek at mormontabernaclechoir.org. The look of the website is completely different and resembles the church's flagship site, lds.org. The site has better key word searches, responsive design for viewing on mobile devices and better integration with other church websites. It also has better back-end analytics that will enable the choir staff to improve the "user experience" of visitors over time.
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