'Memories' Feature Adds Photos Storytelling to FamilySearch

FamilySearch.org launched a new feature called “Memories” in April 2013, but media campaigns, which include billboards, TV and online advertising to promote the feature, recently began.

The “Memories” feature allows FamilySearch users to share photos, stories and documents online — and to then tag and link them to ancestors in virtual family trees.

The focus is less on “genealogy,” which can seem daunting and technical, and more on “family history.

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