The advent of social media has brought a whole new form of communicating in a digital world. More than ever before, people can communicate with others around the clock and around the world just by the click of a mouse. By sharing the gospel online, missionary work now has the potential of being more effective.
In "Sharing the Gospel Through Social Media," Erin Ann McBride . . . shares how all effective communication, no matter the message, consists of the same three basic steps: create awareness, educate your audience and call to action.
Three basic steps: This can be as simple as posting a picture (create awareness), sharing the location and details of the picture (educate your audience) and sharing a link to a related website (call to action). Have a goal in mind when posting — and understand the intended audience. Otherwise, it will result in wasted time and frustration.