Jonathan Wright can't even go to Yogurtland or get in an elevator on campus at BYU without being recognized as "The Hobbit Guy," but he and two friends have bigger aspirations. Wright, along with fellow BYU students Mitch Stephens and John Storey, began a quest last winter to garner enough tweets, website hits and fan support with their website roadtotheshire.com/ to grab the attention of Peter Jackson, director of "The Lord of the Rings" trilogy and get Jackson to cast the three Hobbit wannabes as extras in his next film, "The Hobbit: An Unexpected Journey."