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FamilySearch Undergoing Transformation That Will Change the Landscape of Genealogy

MR says: FamilySearch has seen some explosive growth as of late--and they have the plans to keep changing in the future.

Fifteen years ago Apple was a beleaguered tech company. Today, it is a transformative leader across multiple industries (computers, smartphones, music, movies, wearable technology). Robert Kehrer, senior product manager for FamilySearch.org’s search experience, believes FamilySearch is also undergoing a fundamental transformation. He knows because as a manager at Apple for most of the last decade, he participated in the change and clearly sees the similarities. Brother Kehrer was a keynote speaker at the BYU Family History and Genealogy Conference Thursday morning, July 30.

“[FamilySearch] is a different organization today—focused on the customer and quickly delivering value,” he said. “Companies that change the fastest to meet customer needs today are the most effective.” Brother Kehrer said that FamilySearch is seeking to change the very landscape of genealogy.

He received generous “oohs” and “ahs” and applause from attendees as he outlined FamilySearch.org’s priorities for the near future and pointed out some of the latest features on the website.

Lead image from LDS.org.
Read the rest of this story at lds.org