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Google Searches Say Something About Mormons and "Beauty and the Beast"

by | Mar. 13, 2017

FunMormon Life

If there's one thing to learn from this, it's that some Mormons are ultimate Disney fans. 

Disney’s $300 million remake of "Beauty and the Beast" has drawn equal parts anticipation and controversy — but nowhere has it drawn more interest in the past year than in the Intermountain West, according to Google Trends data.

Google calculates interest by taking the total number of searches for the term and dividing it by the total number of searches in the state.

And the Intermountain West is apparently very interested in "Beauty and the Beast."

Data released by the search engine shows that Utah, Idaho and Wyoming — the three states in the U.S. with the greatest share of Mormons — have googled “Beauty and the Beast” at a higher rate than any other state in the nation during the past year.

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Interest for the film in West Virginia, the No. 4 state, is 37 percent less than in Utah, the No. 1 state.

That doesn’t surprise Brigham Young University family life professor Sarah Coyne in the slightest.

Lead image from the Deseret News
Read the rest of this story at deseretnews.com
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