The big, bold, black letters painted on top of a warehouse just off U.S. 36 in Broomfield, Colorado caught Travis Moon off guard when he saw it for the first time.
While setting up the Google Maps address for his aerial dance studio, Moon thought the message was a prank set up by programmers, according to 9news.com.
But it wasn't. In fact, the message had a special meaning for one LDS family.
One summer 12 years ago, Jared Debrine became bored while painting the roof, which is 52,000 square feet, with white paint.
So he asked the owner of the warehouse, Randy Law, if he could paint a message to his uncle Marty Bench who was in the process of receiving his pilot's license.
The owner agreed, much to the delight of Marty, who frequently flew past the warehouse once he received his pilot's license and loved to talk about the message with his family and friends, according to 9news.com.
Unfortunately, the words became more of a memorial than a playful message.
Ten years ago, Marty was flying as a passenger with a friend when their plane went down outside of Kanas City. Marty didn't survive.
"At his funeral, people were standing outside the building while the ceremony was going on, to show their love for Marty," Law told 9news.com.
Though Law offered to have "RIP" added to the message, Gail, Marty's wife, declined.
"I know he looks down on us, I have no doubts," she told 9news.com. "I just think it's funner for him to see the 'Hi Marty'"