Two months after the The Church of Jesus Christ of Latter-day Saints launched its “I’m a Mormon” media campaign in Great Britain, LDS officials say they are seeing significant increases in British interest in the church. The intense media element of the campaign, with ads at tube stations, the Charing Cross mainline station and on double-decker buses, ran for four weeks from early April into May. Online advertising will continue in the United Kingdom and Ireland through the end of 2013.
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