A pair of Utah women dedicated to pushing back against the objectification of women say Carl's Jr. has gone too far with its long-running line of TV ads featuring women in bikinis eating the company's burgers in seductive poses.
Twin sisters Lexie and Lindsay Kite, co-founders of "Beauty Redefined," have launched a social media campaign calling on people to boycott Carl's Jr. for ads they say exemplify what's wrong with how women are portrayed in popular culture.
"They are just pushing the boundaries, and they are doing it blatantly," said Lexie Kite, 28.