Erin Elton was appalled to discover that her friend hadn’t been out on a date in four months. So she launched the online “Mormon Bachelorette” series and got Aubrey Messick engaged. “It’s kind of crazy,” Elton understated.
What began as a lark has become a second full-time job for Elton, a Brigham Young University graduate who lives in Huntington Beach, Calif. And it’s remarkably popular — www.themormonbachelor.com attracts between 4,000 and 5,000 unique visitors per day. Hundreds of single Mormons want to be part of the Web show, which is planning to film a third season later this year in Provo.
“It’s gone more viral than we thought it would,” Elton said. “And the only way we got the word out was through Facebook.”
Elton and roommates, all members of The Church of Jesus Christ of Latter-day Saints, were looking for dates. And, potentially, husbands. “We’re all a little bit older than the average of people who get married in the Mormon culture,” said Elton, 30. “So we were trying to come up with different ideas about how to meet new people.”