Patrick Mason, a professor and chairman of the Mormon Studies program at Claremont Graduate University, says attention paid to his faith has been twofold. On one hand, it's been good for attracting new converts. On the other hand, it's turned Mormonism into something of a cultural punch line.
"South Park is a great example of this, The Book of Mormon musical is a great example of this, where people say, well, with increased attention comes increased scrutiny," he says. "And there are parts of our past that people just won't understand."