When you own the Ritz of campus broadcast facilities, you can afford to be choosy.
Yet no issue is more tricky than the one that has always existed: the whole Sunday-play, Honor Code thing. Does an automatic qualifier conference want a team that won't so much as toss a Frisbee on Sunday? A team that might complain if a beer company sponsors the player of the game?
In that sense, BYU really is high maintenance. It wants in, but on its own terms. It wants, well, the whole nine yards.