You wouldn't think reviewing fried chicken would go viral, but one Mormon in London is proving that there's a whole lot more to this delicious meal than one might suppose.
Returned missionary Elijah Quashie, more popularly known as the Chicken Connoisseur, posted a review of a chicken shop, the Chick King, near Tottenham’s Hotspur’s stadium that in just one week has already amassed nearly two million views.
So what is it about this 23-year-old Londonite that makes his videos so viral?
According to the Huffington Post, Quashie's six reviews of chicken shops are something "viewers have found hilariously endearing, prompting calls for the boy to get his own show and a request to diversify his cuisine channel offerings."
Even Star Wars star John Boyega, who played Finn in Star Wars: The Force Awakens, has taken note:
Wish I had this growing up! Lmaaooooooooo https://t.co/vdl1vt8IvT— John Boyega (@JohnBoyega) December 9, 2016
"The humorous mix of articulate reviews combined with street language have really caught people's imagination," Latter-day Saint David Hooson shares.
On YouTube, one commenter wrote, “This was amazing. You’re going places. Granted right now they seem to be just mediocre chicken shops but soon you’ll be going places.”
Though his job is as a retail assistant, Quashie decided to fill a gap in the market and review chicken shops in his spare time. He told BuzzFeed, “Most of the time I eat chicken. All restaurants have reviews, but chicken shops rarely have any. They are not respected like that and they are better for value for many.”
But Quashie didn't expect his reviews to go viral. When his last video started taking off, Quashie told Buzzfeed it caused “a lot of stress . . . I was hoping to enjoy my chicken from Eden from Finsbury Park with my Supermalt… Then my phone blew up.”
Check out Quashie's latest video to see what the hype is all about. And for those of you who don't speak London slang, here's a handy glossary the Huffington Post put together:
Understanding the Chicken Connoisseur: A glossary of terms
Peng - good.
Dis - usually a put-down, but the Connoisseur uses it as slang for This.
Ting - Short for Thing.
Fam - Short for family, but often used to refer to one’s friends.
Wagwan: What is going on?
Gassed - Excited.
Hench: Strong, muscular looking.
Mandem - a group of men, or boys.
Crep - the Connoisseur refers to himself as a crep fiend, meaning a sneakerhead, or lover of shoes. A crepcheck is to look at and judge someone on their shoes. The Connoisseur begins his review with a crepcheck to show off his Nikes, before beating his feet to the chicken shop.