Each of the three ads features one attractive Mormon face along with copy that suggests play-goers should read the book from which the musical takes its name. "You've seen the play," says one, "now read the book." Another says, "The book is always better," and the other says, "I've read the book."
The recent announcement that the LDS Church is buying advertising space to promote the actual Book of Mormon in the playbill for upcoming performances of "The Book of Mormon" musical in Los Angeles has spawned one consistent question: Who are those people in the church's ads?
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