If you’re like many business leaders, you feel the pressure to produce measurable results.
But what if you had to do it in a conspicuously public way? And on a relentless schedule that never, ever, accommodates pesky little things like holidays or other forms of time out?
What if your efforts were showcased every week on more than 2,000 radio, television, and Internet outlets all over the world?
And what if your team consisted mostly of volunteers? That’s right, unpaid volunteers!
That’s the Mormon Tabernacle Choir, one of the most recognizable “brands” on the planet. And all this magic is pulled off by a leadership team that includes a retired elementary school principal, an ex Procter & Gamble marketer, and a former human resources chief for a large food wholesaler. Experts in arithmetic, soap, and groceries can apparently combine for great music. Who would have guessed?