How the Church's Mobile Goals Differ from the World

by | Nov. 12, 2014

Mormon Life

Almost everyone’s pouring time and money into smartphones these days. Social networking giants mine them for ad revenue, retail stores use them to reach customers, and credit-card companies want to turn them into wallets. And then there’s the Church of Jesus Christ of Latter-day Saints.

The 15 million-member church has a full-fledged mobile strategy and numerous apps, but all with a set of objectives and challenges that run counter to the big trends in the industry.

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