LDS Church to blitz YouTube, Facebook with messages of Jesus Christ on Easter weekend

The Church of Jesus Christ of Latter-day Saints is planning to blitz the world of social media this weekend with a new media campaign aimed at helping "those not of our faith understand that we believe in and follow Jesus Christ."

In an email sent from the LDS Church Missionary Department to those who have created profiles on the church's Mormon.org website, officials said the campaign will take place Friday through Sunday on YouTube and Facebook, and will feature "members of the church sharing their beliefs about the Savior."

The campaign will consist of paid advertising on YouTube during the weekend, which they expect to be viewed "a minimum of 15 million times."

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