Why Bloomberg Businessweek's Mormon finance cover was unethical and offensive

One of the four pillars of the Society of Professional Journalists' code of ethics is to "minimize harm." Specifically, "Ethical journalists treat sources, subjects and colleagues as human beings deserving of respect."

I was on the SPJ board of directors when the code was adopted. It represents a rock-solid set of guidelines that ought to guide every self-respecting reporter in his or her work.

I'm also a Mormon. I can tell you from a personal perspective that the cover on this week's Bloomberg Businessweek left me feeling thoroughly disrespected.

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