Why ‘I’m a Mormon’?

There is a TV educational campaign running in a dozen cities across the United States called “I’m a Mormon,” and it’s creating a lot of buzz.

If you are unfamiliar with it, take a few seconds before you go any further to meet Mehrsa, Lorin, Sherryl, Erick or dozens more like them.

The first time I saw a Mormon-produced television spot was in the mid-1970s. Many will still remember it. The shot opens with the camera tight on a middle-aged man, buried in an armchair and absorbed in his TV football. Outside the window behind him waits his son, baseball and mitt in hand. An off-camera voice asks:

“Remember last week when you said next week you’d spend more time with your kids?”      
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