Is there such a thing as a "Mormon face?" The LDS ad campaign, "I'm a Mormon," seems to think so. A Mormon face may come in a variety of shapes, sizes and colors, but it's always fresh, alert, trusting and warm. Just as President Gordon B. Hinckley said the LDS "brand," if you will, could be found in the lives of those who belong to it, the "public face" of Mormonism shows up in the visage of each individual member.