The LDS Church instituted its “I’m a Mormon” ad campaign in 2011 as a way for curious outsiders to peek in at Mormonism’s greatest strength—its members. Rather than viewing the Internet’s inherent decentralizing property as an obstacle to be combated, the Church (rather brilliantly) began to envision that very decentralization as an opportunity: Let the members be the message. In the last two years the “I’m a Mormon” campaign has become the Church’s calling card to the world, often gently challenging stereotypes that people may have harbored about who is or can be a good Mormon.

Service is an important part of the lives of Latter-day Saints, but how often do we forget to do the daily acts of service that can turn someone’s day around? That’s what Sheila Sjolseth, a member of The Church of Jesus Christ of Latter-day Saints, has set out to accomplish with Pennies of Time, a nonprofit that teaches families how to create habits of doing service daily.

Four men who learned to speak Tagalog while serving missions for The Church of Jesus Christ of Latter-day Saints recently used their language skills to compete on a Filipino singing competition show.

Recently I attended a sacrament meeting in Arizona where I listened to a very happy young man share his testimony of the blessings of the gospel of Jesus Christ in his life. He had just been baptized. He said he owed his joy to the example of a young woman named Kirsten. She had refused to go on a date with him because she was 15, explaining that Mormons do not date until they are 16. This young man had never heard of Mormons before.

“Come, Thou Fount of Every Blessing” was the first Mormon Tabernacle Choir video to reach 1 million views on YouTubem, and now it has well over 2 million view. As one of the most beloved hymns from the Tabernacle Choir, why isn't this song in the hymnbook?

In a Washington Post opinion piece about social mobility in the United States, columnist Fareed Zakaria says “cities with strong families, civic support groups and a community-service orientation do well on social and economic mobility.” He notes that this is “why Salt Lake City — dominated by Mormons — has mobility levels that compare with” countries in northern Europe that “do better at moving poor people up the ladder than the United States does." Salt Lake City may not be “dominated” by Mormons, but the Latter-day Saints there consider it a religious duty to help their neighbors.Zakaria calls this fabric of community relationships “social capital,” and it’s one of the values that The Church of Jesus Christ of Latter-day Saints lives by. What’s more, this same “social capital” is greatly boosted by religion. Several commentaries on MormonNewsroom.org explain how Mormon faith and practice help create strong families and robust communities. But it’s not only Mormons. All people of faith nurture social capital in their efforts to make the world a better place.

I stood up in front of over one hundred women, and started talking about my first contacts with the gospel and Church.

Before you finish making your New Year's resolutions, you might want to take a look at these insights from our Church leaders.

In this fascinating podcast from LDS Perspectives, Dr. John Gee sheds interesting light on some of the biggest mysteries associated with the Book of Abraham and its translation.

I wasn’t afraid of marriage when I was single; I was thrilled for it. I was, however, absolutely petrified of getting bored in my marriage and watching it fall off of one of the four “cliffs” on the path of matrimony: