The Washington Post has an interesting article about the church’s success with search-engine optimization, PR, and “controlling its image” online. There’s plenty of hyperbole in the article (have we really “infused SEO into [our] culture?” C’mon), some sloppy sourcing (of course a Protestant digital strategist says Mormons are taking over the web), and a misuse of the word “bloggernacle.” But there were also some nuggets we can learn from, and plenty we should be discussing.
