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Podcasts
Looking back on the ‘I’m a Mormon’ campaign and the message it communicated to women in the Church
During her five years as a brand strategist for Bonneville Communications, Neylan McBaine was a part of the team behind the “I’m a Mormon” multimillion-dollar advertising and outreach campaign for The Church of Jesus Christ of Latter-day Saints. McBaine caught the eye of Boncom, the marketing agency behind not only “I’m a Mormon” but Light The World and other Church campaigns, because of a website she had started, The Mormon Women Project. Unbeknownst to them, McBaine carried with her extensive marketing experience, having worked for years in the Silicon Valley with multiple successful companies, making her an incredible asset to the campaign. On this week’s episode of All In, McBaine reflected on what made the campaign impactful.
The Mormon Congressman Who Set 3 World Records and Writes NYT Best-Selling Books
By Jamie Armstrong
From setting three world records as an Air Force pilot to writing multiple New York Times best-sellers, U.S. Congressman Chris Stewart’s love of God and country permeates every aspect of his life. We recently talked with him to learn more about his time in the military, his new World War II novel, Winter Sky, and his family life.
LDS Week in Review: 5 Must-Read Stories (Oct. 6-12)
By Jamie Armstrong
1. Ann Romney Becomes a New York Times Bestselling Author
Lesson Helps
FHE: Building a Home
By Shauna Gibby
Conference Talk:
Latter-day Saint Life
LDS "The Amazing Race" Contestant Chooses Faith Over Better Shot at $1 Million
By Katie Lambert
Before April Gould competed on The Amazing Race, she was warned that situations may come up where she would have to choose between her faith and a chance at the $1 million prize.
Latter-day Saint Life
3 Years After a Traumatic Brain Injury, Latter-day Saint Couple Is "Counting the Miracles"
By Trent Toone
After Audrey Workman's fiancé suffered a traumatic, life-changing brain injury, she married him anyway knowing he was still the same lovable guy.
Fun
Latter-day Saint Breaks World Record for "Fastest Time to Climb Over a Human Tunnel by a Goat"
By Katie Lambert
Contortionists, weightlifters, and average Joes with really long fingernails. As April Gould flipped through the bizarre but captivating contents of Guinness World Records books, she knew, even as a child, that she wanted to be in one someday.
Latter-day Saint Life
LDS Canoe Racer Stands Up for Her Values, Faith as She Heads Toward the Olympics
By Alexandra Mortenson
Kaley Martin, a 19-year-old LDS athlete, is quickly making her way through the ranks of flatwater sprint canoe racing and may soon be one of the first to compete in the first-ever women’s canoe events in the 2020 Summer Olympics to be held in Tokyo.
What 8 World Leaders Have Said About Latter-day Saints
By Lindsey Miller
Latter-day Saints have made an impact around the world, and many leaders have taken note. Here are a few things world leaders have said about us over the years.
Latter-day Saint Life
The Prayer That Led President Ballard's Grandfather to Seeing the Savior Face to Face
By M. Russell Ballard
Even though he died when I was just 10 years old, Melvin J. Ballard has been a major influence in my life. For as long as I can remember I have heard my family talk about his love for the Lord and his unwavering devotion to the Church. He spent his entire life building on the "sure foundation" of which Helaman spoke, and I'm not aware of any "shafts in the whirlwind" that were able to penetrate his faith and testimony. In fact, my personal quest for knowledge of the Savior was motivated to a great degree by Grandfather Ballard's account of one of his most sacred experiences.