Main Street, Palmyra, is where the Book of Mormon was first published. The publishing house is one of the main attractions for out of town visitors attending the Hill Cumorah Pageant, along with the Latter Day Harvest bookstore. "We do more business during the pageant time than the rest of the year combined. It's a huge draw, get a lot of people from out of state bringing out of state dollars so we like that," said Chris Myers, Latter Day Harvest Bookstore.