In 2002, President James E. Faust gave a talk during the priesthood session of general conference. He said, “Your future may not hold fame or fortune, but it can be something far more lasting and fulfilling. Remember that what we do in life echoes in eternity.” Twelve years later in 2014, Nate Checketts co-founded Rhone Apparel, an activewear company for men. He hoped that positive messages on men’s apparel could help shape the future of the little men he and his wife, Dayna, are raising. So he began adding messages on the inside of his company’s clothes, including this quote by President Faust. On today’s episode, we talk with Nate and Dayna about why they are passionate about creating a brand that teaches correct principles.
