This Spring we learned of 32-year-old Russian multimillionaire Dmitry Itskov's determined 2045 Initiative, which involves "mass production of lifelike, low-cost avatars that can be uploaded with the contents of a human brain, complete with all the particulars of consciousness and personality." The mid-century goal, in which Itskov seems confident, is meant as a step toward immortality. David Segal in The New York Times put to paper the reaction of many: "Are you insane?"