This 2023 season, the Utah Shakespeare Festival invites you to believe in the transformative power of live theatre with its Believe Campaign. The campaign aims to create a sense of connectivity and celebrate the shared human experience that the Festival's productions provide.
This season, prepare to be enchanted by a fantastic lineup of productions: A Midsummer Night's Dream, Romeo and Juliet, Jane Austen's Emma The Musical, The Play That Goes Wrong, A Raisin in the Sun, Timon of Athens, and Coriolanus. Alongside these captivating performances, the Festival offers backstage tours, seminars, orientations, and nightly free Greenshows to enhance your experience.
The Believe Campaign was inspired by the Festival's founder, Fred C. Adams, who believed in the power of storytelling and its ability to transform lives. From its humble beginnings at a laundromat in Cedar City, the Utah Shakespeare Festival has grown into a Tony Award-winning organization, entertaining over 130,000 people every season.
The Festival believes in artfully telling stories that broaden our perspectives and enliven our imaginations. They aim to expand horizons and deepen understanding for audiences of all ages through camps, classes, tours, seminars, and other resources.
The creative process behind the Believe Campaign involved crafting a timeless and sturdy logo featuring a silhouette of a male figure, female figure, or child to represent the power of storytelling. In addition, the starry sky accompanying the logo nods to Adams' life motto, "Look up," – a beautiful reminder to appreciate the wonders around us.
When you attend the Utah Shakespeare Festival, you become part of a community that believes in the power of theatre. It's not just about the plays, the tarts, the actors, the staff, the theatres, or the grounds—it's about the entirety of the experience that makes it unforgettable. The Believe Campaign seeks to capture and share this feeling with patrons.
The Festival believes that communities and lives improve at the intersection of arts, humanity, and society. So they invite you to come and listen, sing, dance, heal, and live at the Festival—all you need to do is believe in the power of theatre.
For more information or to purchase tickets for the 2023 season, visit bard.org or call 800-PLAYTIX. Immerse yourself in the theatre world, and join the Utah Shakespeare Festival on this journey of discovery and imagination.
Editor’s note: The claims, facts, and information in this sponsored article have not been verified by LDS Living, and LDS Living does not endorse any claim or product herein.