It's been featured by People and by The Huffington Post. Not to mention it's gone viral on social media, with over 3.2 million views on Facebook alone. So what makes this 34-second video so compelling?
Parents can relate.
"Dad is out shoveling the driveway. Mom desperately needed a treat to get through the rest of the night. So I'm hiding in the pantry, eating a treat. Is that wrong?" Ashley Gardner asks in the video.
The parents of quadruplets, Ashley and Tyson Gardner initially didn't know if they would be able to have children. But, after in vitro fertilization, the Gardners suddenly found themselves expecting four children. After that surprise, the Gardners decided to document their family adventures on a Facebook page and family blog, gardnerquadsquad.com.