Every U.S. president has dealt with criticisms from the press of their day. Being able to influence public narratives has often been an important task for any politician or public personality. Thomas Jefferson and James Madison, for example, were so concerned with the way the newspaper Gazette of the United States was shaping opinions against their Democratic-Republican Party that they covertly established a partisan editor and newspaper of their own, the National Gazette, to counterattack their rivals in The Federalist Party.