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During her five years as a brand strategist for Bonneville Communications, Neylan McBaine was a part of the team behind the “I’m a Mormon” multimillion-dollar advertising and outreach campaign for The Church of Jesus Christ of Latter-day Saints. McBaine caught the eye of Boncom, the marketing agency behind not only “I’m a Mormon” but Light The World and other Church campaigns, because of a website she had started, The Mormon Women Project. Unbeknownst to them, McBaine carried with her extensive marketing experience, having worked for years in the Silicon Valley with multiple successful companies, making her an incredible asset to the campaign. On this week’s episode of All In, McBaine reflected on what made the campaign impactful.
Matt Sherwood, World Champion Team Roper We've all heard about the Steve Youngs and Jimmer Fredettes of the LDS sports world--but what about other little-known Mormons in sports? Check out some of these quick facts and interesting tidbits about LDS athletes you might not have heard about before.
Sometimes, we may complain about things that we feel "the Church" is missing, from vulnerability to inclusivity to a list of other things. Whatever that frustration is personally, we may feel justified in thinking that the problem is with the Church as a whole and not with us.
Newsroom features stories from its 80 international Newsroom websites as well as from those in the United States to share what members and leaders of The Church of Jesus Christ of Latter-day Saints are doing to better serve their communities throughout the world.
Editor’s note: “This week from the Pulpit” highlights recent messages by General Authorities, General Officers, and leaders of the Church.
It recently came to my attention that one frequently used criticism of the Church is that it works to “condition” its members, from the time they are in Nursery, to believe. Antagonists cite things like Primary songs, celebrating baptism, and preparing youth to serve a mission as ways to create a feeling of investment or loyalty toward the Church—after all of that investment, how could one leave? The truth be told, it’s actually a strong argument. I found myself, for days after hearing this, pondering everything I do or have done in my life and internally debating whether or not I really believed. What if I had only been conditioned to believe?
Tara Bench, perhaps best known as Tara Teaspoon, was still a student at Utah State University when she flew out to New York City for a cooking interview with Martha Stewart Living. The interview didn’t go great and as Tara recalls she “messed up a lot.” But at the end of the day she assured those interviewing her that she was a fast learner. She got the internship and started at the bottom of the barrel in the Martha Stewart test kitchen running errands and going to the grocery store for last minute ingredients but when her internship was over, they offered her a position as “recipe developer.”