2 Mormons' Toilet Bowl Night-Light Gets Surprising Reactions on "Shark Tank"


Don't you hate it when you have an urgent call from Mother Nature in the middle of the night and your only two options are to get blinded by your bathroom light or fumble around in the dark? 

Well, Latter-day Saints Matt Alexander and Michael Kannely just figured out a new solution: the IllumiBowl.

These brothers-in-law recently pitched their business idea on the hit ABC show Shark Tank for a motion-activated night light that can illuminate the inside of a toilet bowl in one of nine exciting colors.

"At IllumiBowl, our main priorities are number one... and number two," they say jokingly on the show.

Watch their full pitch below:

Be ready whenever Mother Nature calls with IllumiBowl's toilet bowl night light! Watch their pitch now. Posted by Shark Tank on Friday, March 11, 2016

Shark Tank  is a reality show that allows up-and-coming entrepreneurs the chance to pitch their business ideas to five business tycoons who can then invest in those ideas, if they think they're worthwhile.

Fashion moguls, billionaires, and company owners all passed on the IllumiBowl, foregoing the chance to invest in this $3.98 product.

But multi-business founder and software mogul Kevin O'Leary offered Alexander and Kannely $100,000 for a 25% investment in the business.

With a load of toilet puns scattered throughout, Forbes recentlyfeatured the Mormons' success, explaining their journey and what they learned from the experience. 

"I think the most important takeaway is that you shouldn’t wait for anyone," Alexander said. "You just have to decide to go all in and not half way it. You will be amazed at what you can accomplish in just a year and a half if you do."

Lead image from Forbes.
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