Their advice, sartorially speaking, is spot-on: Respect your body, love the clothes you wear and remember, less is more. They also refuse above-the-knee skirts, very high heels, spaghetti straps and low-cut tops.
Welcome to a growing breed of unconventional fashion voices: The Mormon modesty bloggers.
The far-from-pushy sites are mushrooming across America and further afield, giving a platform to many young women who may be on the end of oft-maligned preconceptions of the religious group.