This story was originally published by LDS Living in November 2016.

Confession: I have a love/hate relationship with my swimsuit. I love it because it takes me to the pool, where I can finally enjoy some sun. But I hate it because it takes me to a million stores where I try to find a modest swimsuit for my six-foot-tall, imperfect body. I usually end up in a dressing room wading through a sea of swimsuits on the floor. This is why I'll wear one swimsuit down to bare threads before someone can persuade me to buy a new one. But this year, the modest swimsuits are everywhere! From Lime Ricki to Walmart, there is modest swimwear for all body and wallet sizes.

Sometimes you meet people who have a greatness of heart. Learn from them. Listen to how they live their lives. If you spend enough time with them, your heart will become greater, too.

To help you remember the spirit you felt, here is one quote from each April 2022 general conference talk.

"Always remember that wherever we are, the gospel is home. It doesn't matter where we are, the gospel is home," President Uchtdorf shared with a group of refugees.

1. Elder Ballard's nickname in college was "the bishop." When Elder Ballard was attending the University of Utah, he was known by his fraternity brothers as "the bishop." He got his nickname in part because his friends knew that he would live true to his standards and beliefs, no matter what happened.

Dear Dave,

Marriott hotels will be phasing out in-room pay-per-view pornography over the next five years, giving up about $100 million in revenues to do so. (Lucky for them, Marriott guests will still be able to enjoy the Book of Mormon stashed in the nightstand drawer in Marriott hotel rooms, courtesy of the mega-Mormon Marriott family.)

David Carroll had about four hours to burn in Salt Lake City between flights. He could have stayed at the airport, snacking on sugary cinnamon buns, trying to nap between chair armrests or examining souvenir shot glasses.

We tend to think of religions as being conservative, stodgy, or lagging when it comes to anything that has to do with technology, and especially online technology. Therefore it may come as a bit of a surprise to find out that at least one religion, The Church of Jesus Christ of Latter-day Saints, whose members are commonly known by the abbreviation “LDS” or the nickname “Mormons,” is one of the most advanced large organizations in the world when it comes to SEO, content marketing, and the use of social media [Full disclosure, I am an active member of the LDS Church]. As a member of this religious community and someone who makes his living from consulting with businesses regarding digital marketing, I have been more than curious to learn from the campaigns the LDS Church has engaged in to get their message out. Here are some of the lessons entrepreneurs and businesses can take from the Mormon way of doing digital marketing.