Over the past twenty years, creative director and graphic designer Jim Jackson has applied his skills to boost sales of many retail companies—Target, Best Buy, General Mills and others. But in the past year, he’s taken his sense of style and applied it to a business of his own. “I wear a tie every Sunday, which means I can grow tired of my choices really quickly,” says Jackson. “One day I was looking at my closet and could hardly stand to choose from the same old collection again.” As he talked with friends and family, he found that he wasn’t alone. “Many men I know work at jobs where they’re required to wear a tie every day. Then there are our missionaries, who surely grow tired of their ties before they even leave the MTC.”
